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Writer's pictureJenny Mckenzie

Commercial Real Estate: How Solo Investors Can Secure Funding for Entry into the American Market

Updated: Dec 11, 2023


The allure of commercial real estate in America is undeniable, with its potential for lucrative returns and the promise of long-term financial stability. However, for solo investors looking to step into this dynamic arena, the hurdle of securing funding can seem like a formidable challenge. In this blog post, we'll explore viable avenues and strategies that solo investors can leverage to secure the funding needed to make their mark in the competitive landscape of commercial real estate in the United States.


  1. Understanding the Landscape: Before delving into funding options, solo investors must have a solid understanding of the commercial real estate landscape. This involves researching different property types, market trends, and potential risks. Being well-versed in the intricacies of the market will not only enhance your investment decisions but also make you a more attractive candidate for funding.

  2. Traditional Financing: One of the most common avenues for securing funding is through traditional financing methods, such as bank loans and mortgages. While commercial loans may require a higher down payment compared to residential properties, they remain a viable option for solo investors. To increase your chances of approval, ensure your credit score is in good standing, and be prepared to present a comprehensive business plan outlining your investment strategy.

  3. SBA Loans: The Small Business Administration (SBA) offers loan programs specifically designed to assist small businesses, including those involved in commercial real estate. SBA 504 loans, for example, can be used for purchasing real estate or making improvements to existing properties. These loans often come with favorable terms, making them an attractive option for solo investors seeking funding for their commercial ventures.

  4. Private Lenders and Investors: Solo investors can explore private lenders and investors as alternative sources of funding. This may involve reaching out to high-net-worth individuals, family offices, or private equity firms interested in real estate investments. Establishing a compelling business case and showcasing your expertise in the market can attract private funding partners who are willing to support your commercial real estate endeavors.

  5. Real Estate Crowdfunding: The rise of real estate crowdfunding platforms has democratized access to commercial real estate investment. Solo investors can participate in crowdfunding campaigns where multiple investors pool their resources to fund a specific property or project. Platforms like RealtyMogul, Fundrise, and CrowdStreet provide opportunities for solo investors to diversify their portfolios without the need for large upfront capital.

  6. Hard Money Loans: For investors looking for short-term financing or those facing challenges with traditional lenders, hard money loans are an option. These loans are typically secured by the value of the property itself, and the approval process is often faster than traditional loans. However, hard money loans come with higher interest rates, so they are best suited for projects with a quick turnaround.

  7. Seller Financing: In some cases, solo investors may negotiate directly with property sellers for financing arrangements. Seller financing involves the seller acting as the lender, allowing the buyer (investor) to make payments over time. This option can be particularly attractive when traditional financing is challenging to secure, and it allows for more flexible terms negotiated directly between the buyer and the seller.

  8. Real Estate Partnerships: Solo investors can consider forming partnerships with other individuals or entities to pool resources and expertise. By joining forces with like-minded partners, investors can tackle larger projects and share the financial burden. Partnerships can take various forms, including joint ventures, limited liability partnerships (LLPs), or limited liability companies (LLCs), depending on the nature of the collaboration.

  9. Government Grants and Incentives: Some government programs and incentives are designed to support commercial real estate development. Solo investors can explore grants, tax credits, or subsidies offered by local or federal entities to encourage specific types of projects or investments. Researching and leveraging these programs can provide a financial boost to your commercial real estate endeavors.

  10. Build a Strong Network: Networking within the real estate industry can open doors to funding opportunities. Attend industry events, join real estate associations, and connect with professionals, lenders, and potential partners. Building a robust network not only provides access to valuable insights but may also lead to funding opportunities through personal connections and referrals.


While entering the realm of commercial real estate as a solo investor may seem daunting, the funding landscape offers a variety of options for those willing to explore and strategize. From traditional financing and government programs to private lenders, crowdfunding, and strategic partnerships, solo investors have a range of avenues to secure the funding needed to embark on their commercial real estate journey.

Success in commercial real estate hinges not only on financial acumen but also on the ability to navigate diverse funding sources and build a network of support. By understanding the available options and tailoring their approach to their unique circumstances, solo investors can position themselves for success in the competitive and rewarding world of commercial real estate in America.

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